Blue Ocean Strategy for Creating Market Space Never Explored

StrategyCraft Episode-5: In this episode we delve into one of the recent celebrated and widely accepted Blue Ocean strategy by Kim and Mauborgne. Popularized in late 90’s the prescriptive analysis brings in new insight to strategic direction of a company. Whatever industry, the characteristics of the thought process putting customer values at the center of business …

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Balanced Scorecard for Business Performance Management from Diverse Perspectives

StrategyCraft Episode-4: Balanced Scorecard was devised in 1990’s to bring multiple critical aspects of a business in one model. One important rationale was that the siloed blind spots while implementing action at one level do not take down another. The implementation part shows the flow of strategic choices across levels building and maintaining a progressive and …

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GE-McKinsey Nine-Box Matrix for Strategic Analysis of Business Portfolio

StrategyCraft Episode-2:GE-McKinsey nine-box matrix for strategic analysis of business portfolio –This model was an extension of BCG’s 4-quadrant model (Episode-1). The model popularized in 1970’s was meant for efficient cash appropriation to business portfolio for optimum return. These models provide guidelines and framework in which more detailed data and strategic analysis give sustainable competitive advantage …

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BCG’s 4-Quadrant Growth-Share Matrix for Strategic Positioning of Brand Portfolio

In this series of StaretgyCraft we would post weekly thought-provoking time-tested celebrated strategy-building models and our take on it. When last did you carry out the comprehensive strategic analysis of your business? We recommend every such analysis translating into actionable outcome and revisiting the model periodically. StrategyCraft Episode-1: BCG’s 4-Quadrant Growth-Share matrix for Strategic Positioning …

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