Our story began in 2016 in fully-packed fast-paced classroom of a global business school followed by sleep-deprived nights when few business architects got so much drawn to the business analytics that they worked with academicians relentlessly to dive deeper for closing the academically-smart-student and street-smart-professional gap. Those architects were experienced professionals looking for solutions which could free-up their time for other business insights and personal enrichment where machines & tools are yet to advance to be of help.

Our efforts started with this strong notion that activities that can be done by machines precisely and efficiently, should be done by machines. And humans, humans should work to utilize their unexplored capabilities giving us space to live longer, better, and larger.

In this world of global data access and time-tested academic theories, we expected to find an opportunity with any such firm which could offer such workable comprehensive solutions. To our surprise, majority of these data analytics tools were refinement over excel charts and pivot tables. To add to the flavor, we came across brand houses which were remotely using the data analytics in its truest possibilities.

There was such a need and there was not such a product to meet that need. It was this EUREKA moment which gripped us for quite some time. At this point we teamed with the data-scientists who were challenged in multiple ways to design these solutions. It was not a straight from-the-book tool or from-the-archive code set. It was developed, tested, and developed and tested. The solution so implemented in one of the firms saw phenomenal growth in profitability and significant improvement in resource utilization and business decisions. The results were beyond their expectations.

This is when we had to decide between either building standard applications for such implementations or work as a boutique custom-design house. Our conscience selected the customized solution holding hands of those in need than to produce a piece which could take forever before producing results. We understand that every need is unique! And, we understood it even more closely while implementing the solution. Today, we ‘re more committed than ever to embrace the uniqueness and create a more effective and productive world.