GE-McKinsey Nine-Box Matrix for Strategic Analysis of Business Portfolio

StrategyCraft Episode-2:
GE-McKinsey nine-box matrix for strategic analysis of business portfolio –
This model was an extension of BCG’s 4-quadrant model (Episode-1). The model popularized in 1970’s was meant for efficient cash appropriation to business portfolio for optimum return. These models provide guidelines and framework in which more detailed data and strategic analysis give sustainable competitive advantage to a company.

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