Blue Ocean Strategy for Creating Market Space Never Explored

StrategyCraft Episode-5: 
In this episode we delve into one of the recent celebrated and widely accepted Blue Ocean strategy by Kim and Mauborgne. Popularized in late 90’s the prescriptive analysis brings in new insight to strategic direction of a company. Whatever industry, the characteristics of the thought process putting customer values at the center of business strategy, regardless of what competition does, adds new flavors to the industry offerings.