In this series of StaretgyCraft we would post weekly thought-provoking time-tested celebrated strategy-building models and our take on it. When last did you carry out the comprehensive strategic analysis of your business? We recommend every such analysis translating into actionable outcome and revisiting the model periodically.
StrategyCraft Episode-1:
BCG’s 4-Quadrant Growth-Share matrix for Strategic Positioning of Brand Portfolio –
Meant for business conglomerates, popularized in 1970s the model prescribes to identify the business portfolio into 4 quadrants and organize action plan accordingly. Because, the resources are limited and choices limitless, therefore, invest where the chances are the brightest. Can you translate elements of the model into individual business product portfolio?
